Destination Anywhere Tour

JBL

JBL asked us to create a 5-page print ad for their line of products. Each page should showcase one of their products. However, with the same budget, we managed to deliver a full campaign that highlighted a common theme: sound quality. Our main concept was to convey that using a JBL product feels like being at a concert. To achieve this, we invented a fictional tour and partnered with a couple of bands. Each tour venue was associated with a specific context for product use, such as ‘In Your Bedroom’ or ‘On Your Way to Work.’ We designed concert posters, t-shirts, booklets resembling concert tickets, a dedicated website, and even wrapped city buses to resemble tour buses. In the end, we not only delivered a comprehensive campaign but also created something unique and memorable.

COVER IMAGE

POSTERS

BUS WRAP

BOOKLET WITH PRODUCTS

RAILKING

WEBSITE

T-SHIRTS

HOME WORK LET'S TALK