A pleasant surprise

Anheuser-Busch approached us with the purpose of increasing the sales of their lesser-known beer, Michelob. After conducting a blind taste test with several other brands, most of us chose Michelob as one of the best options. Inspired by this positive response, we developed the idea that people needed to try Michelob to be pleasantly surprised. To convey this concept in a fun and unique way, we created a campaign featuring illustrations of people in situations where they expected something else but received a Michelob beer instead. Rather than feeling disappointed, they were pleasantly surprised.

AIRPLANE

FIRE

HAIR TONIC

ICEBERG

NOSE JOB

SKY DIVER

SNAKE BITE

SONOGRAM

TRAPEZE